![]() But the results that appear on the page depend on the type of query you enter in the search bar.Ī typical example of a Google SERP goes like this. Almost every Internet user knows what a Google Search Engine Results Page (SERP) is. – It’s the quintessential search results page on Google. Now, to actually get them, optimize your videos for Google search with video rich snippets.īefore we get to what a video rich snippet is, it’s essential to understand that apart from Google Search results, videos also appear in Video, Google Images, and Google Discover. Think about the benefits you can get by capitalizing on your video content. And numbers don’t tell you otherwise: 90% of online B2B researchers use search to research business purchases, and search is their #1 resource for research. Still, the cost of overlooking the popularity of ranking a video on Google Search weighs heavily on your business decisions. There’s no doubt that YouTube, Facebook & Twitter are some fantastic platforms to draw the eye to your video content. And, honestly, companies that don’t have a dedicated video marketing strategy are losing customers. We live in an era where the search engine giant Google also believes videos to be indispensable for buyers’ shopping experience.Ī requisite for any powerful digital marketing strategy, video content not only improves user engagement but also adds to your brand’s credibility. But do you know how to rank these videos on Google and improve your brand’s visibility? More importantly, do you realize the importance of video rich snippets in delivering the most bang for your buck?Ī study by Wyzowl shows that 87% of businesses use video as a marketing tool. Quick test: You may have interesting videos to share on the Internet.
0 Comments
Leave a Reply. |